Anthony Davis has increasingly become one of the most marketable figures in the NBA, extending his brand beyond basketball.
In addition to his role on the Los Angeles Lakers, Davis has signed lucrative endorsement deals with high-profile brands such as Ruffles.
Notably, he became the first NBA player to secure a “chip deal” with the snack company, creating a collaboration that includes the design of a signature shoe called “The Ruffles Ridge Tops”. This partnership is just one of many that showcase his growing influence in both sports and commercial spaces.
Davis’s ability to balance on-court excellence with off-court appeal has been a key factor in his rise. His strategic approach to choosing endorsements—such as his focus on partnerships that align with his personal brand—reflects his growing understanding of marketability.
After a regrettable experience with an earlier endorsement, where Davis appeared in a commercial wearing a wig, he became more selective about brand associations.
As the Lakers’ star power shines, Davis’s marketability is on the rise. His contract with the team, along with his consistent performance, has positioned him as one of the NBA’s highest-paid players, earning substantial sums both from his playing career and his endorsements.
His broad appeal beyond the court signifies his status as more than just a basketball player, but a prominent figure in pop culture as well.
Davis’s Appeal Extends Beyond Basketball to Endorsement Deals
