WNBA Joins Franklin’s Expanding Women’s Sports Portfolio, Promoting Empowerment, Gender Equality, and Inclusivity in Sports
December 19, 2024, 10:01 AM Eastern Standard Time
STOUGHTON, Mass.–(BUSINESS WIRE)–Franklin Sports, a leading sporting goods brand, has announced a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). The partnership aims to strengthen engagement with young basketball fans through a new line of WNBA-branded youth and fan products set to launch in summer 2025.
“We are thrilled to enter into this multi-year partnership with the WNBA,” said Adam Franklin, President of Franklin Sports. “This collaboration underscores our shared commitment to inspiring young athletes and fostering enthusiasm for basketball. We look forward to delivering innovative, high-quality, and fun products that resonate with fans and promote active play.”
The WNBA-branded product line will feature a wide range of basketball-related items, including:
Over-the-Door Hoop Sets
Toy Basketball Hoop Sets and Games
Foam, Plush, and Toy Balls
Pickleball Paddles
Standings Trackers, and more
The WNBA partnership joins Franklin Sports’ growing roster of women’s sports affiliations, which includes the National Women’s Soccer League (NWSL), Pro Volleyball Federation (PVF), USA Softball, and notable individual athletes in softball, pickleball, and volleyball.
For more information about Franklin Sports, its partnership with the WNBA, and its dedicated product line, visit www.franklinsports.com. An image of the new products can be found here, photo credit: Franklin Sports.
About Franklin Sports
Founded in 1946 by Irving Franklin, Franklin Sports is a family-owned sporting goods company based in Stoughton, Massachusetts. With over 10,000 products across multiple sports categories, Franklin Sports has established partnerships with major leagues, including Major League Baseball (MLB), Major League Soccer (MLS), the National Basketball Association (NBA), the National Football League (NFL), the National Hockey League (NHL), USA Pickleball, and the Pro Volleyball Federation (PVF). Franklin Sports is dedicated to delivering high-quality products for athletes of all levels.
