The Women’s National Basketball Association (WNBA) has announced a new multi-year agreement with Reebok, naming the US sportswear brand as an official sneaker supplier for its teams.
As part of the partnership, Reebok will provide performance-optimised sneakers for WNBA players while producing engaging fan-focused content. The initiative aims to connect supporters with their favorite players, including Reebok-sponsored athletes Angel Reese and Lexie Brown.
Colie Edison, WNBA Chief Growth Officer, expressed excitement about the collaboration: “The WNBA continues to grow with iconic brands, and we look forward to Reebok joining us in driving women’s basketball to new heights and inspiring the next generation. As we continue to capitalise on increased brand awareness, our work with Reebok is another step in bringing more fans to the game.”
Reese, a 22-year-old forward for the Chicago Sky, launched her official sneaker line, Reebok by Angel, earlier this year. The collection features the ‘Engine A,’ one of her first signature sneakers.
Emerging as one of the WNBA’s most popular players after her standout rookie season, Reese has become one of the first female basketball players to receive her own signature sneaker from Reebok. She remains a valuable brand ambassador, starring in Reebok’s Sport is Everything campaign last November.
“Reebok has been such an amazing partner and advocate for women in sport,” Reese said. “As strong female athletes, we can use our platform to set an example for young players coming up in the sport. I’m happy to see the WNBA and Reebok supporting one another because I know that together we’re so much stronger and our reach is so much further.”
Reebok’s renewed focus on women’s basketball follows its appointment of NBA legends Shaquille O’Neal and Allen Iverson to executive roles. O’Neal, now President of Reebok Basketball, made signing Reese and Brown one of his first major decisions.
“It’s an exciting time for Reebok, the WNBA, and the game of basketball overall,” O’Neal remarked. “Reebok has always been committed to supporting the growth of the sport, and now with a strong plan, the right resources, and the welcoming arms of the WNBA, we’re ready to dive in headfirst with everything from product to players and more.”
