FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–LaCroix Sparkling Water, a brand of National Beverage Corp. (NASDAQ: FIZZ), proudly announces a multi-year partnership with the Indiana Fever, a team in the Women’s National Basketball Association (WNBA).
As part of the agreement, the LaCroix logo will be prominently displayed as the first-ever partner on the Fever’s official warm-up jackets and shooting shirts. The partnership also includes LED game clock rotational signage at both upper and lower levels during home games, game-night activation samplings, and the designation of LaCroix as the presenting sponsor of the Indiana Fever Kid’s Club. Additionally, LaCroix becomes the exclusive Sparkling Water of the Indiana Fever and Gainbridge Fieldhouse.
“This partnership with the Indiana Fever aligns perfectly with LaCroix’s commitment to health and nutrition through its naturally-essenced sparkling water. We are honored to support educational initiatives and activities that promote women’s sports and teach youth about healthy lifestyles,” said a LaCroix spokesperson.
“The Indiana Fever have experienced record-breaking success during the 2024 WNBA season, with increased viewership, attendance, and social media engagement. We believe the team’s growing popularity will further connect and inspire our loyal LaCroix fans. We are proud to be part of a partnership that fosters unity, kindness, and positivity for young people and communities alike,” the spokesperson added.
“We’re excited to be the first WNBA team to partner with LaCroix, a long-time advocate for girls’ and women’s sports,” said Mel Raines, CEO of Pacers Sports & Entertainment. “Together, we aim to inspire youth and communities to embrace healthy lifestyles through active play and nutritious choices.”
